Introducing adsquare’s Thought Leadership Platform, Audiences In Motion

This article was originally published on adsquare’s blog.

Pioneers in mobile audience data and keen to share our knowledge and expertise with the expanding community of programmatic pros, today we unveil adsquare’s new thought leadership platform, Audiences In Motion. Our concept is simple, yet truly powerful: we aim to gather the best and brightest minds in mobile programmaticand audience data in order to connect the dots between consumers’ mobile moments and contextual data to shape the future of digital marketing. Audiences In Motion will be the dedicated platform for everyone in the industry to discuss trends, exchange expertise and share insights, and we’re developing a plethora of channels for this.

To kick things off, we are organising a global forum series, where we host agencies and advertisers for talks brought by our partners — prominent thinkers and doers whose technology and strategic approach transforms the world of marketing as we know it every day.

In addition to those insightful forums, we are building a dedicated website for advertisers, agencies and mobile programmatic enthusiasts to explore trends, best practices and further engage in order to both provide clear understanding of how to leverage mobile audience data, and supply actionable insights for everyday campaign building.

Last, but not least, we’re also using this exciting momentum to reinvigorate our quarterly print magazine, The Mobile Audience Radar, which will carry the Audiences In Motion name and identity.

We are extremely happy that our first event in the Audiences In Motion series that took place on the 27th of April in Düsseldorf was a great success. Alongside our partners from Acxiom, AppNexus, Telefónica and 42matters, we hosted key agency decision makers from Germany’s leading media agencies (MEC, MediaCom, Cadreon, Xaxis, VivaKi, among many others) for a morning of great presentations by the go-to people in the mobile audience field of expertise. Our audience shared some great insights during the event — “Audience data [is] really important. We can see how marketing is developing and the old ways only don’t work“, said Siamac Rahnavard, Managing Partner, Cadreon.

Our keynote speaker for the event was Peggy Anne-Salz, industry known analyst and author of the MMA book “Mobile — The Great Connector 2”, who shared an insightful presentation on the shift from contextual to cognitive advertising.