Delivering A Relevant Message At The Right Mobile Moment

A case study by Sizmek

Photo by Baim Kanif on Unsplash

Sizmek recently ran a campaign for a major fast food brand which targeted students, after midnight, to drive late night revenue for their 24-hour stores. They were able to build an audience segment of students based on their location history of attending high schools and universities over the last 12 months.

In addition to this, Sizmek also overlaid this with hyper-local targeting, setting a geo-fence of a few hundred meters around all of their 24 hour outlets and then only delivered the ads after midnight and before 5am from Thursday to Saturday nights. This allowed the brand to deliver a very relevant message, to a key target audience, tapping into the student’s desire to get a quick and easy meal on their way home from a night out.