AIM Flash Interviews: Beau Davis, Head of Midwest Sales at Kochava
Talking about great quality first- and third-party data with Beau Davis from Kochava. Beau was a distinguished keynote speaker during our Audiences In Motion event in Chicago where he explained in depth how Kochava deals with the issues of transparency and verification of data quality.
We were happy to speak to Beau Davis who is heading the Midwest Sales at Kochava — a platform providing precise, real-time visualization of campaign and app performance from ad impression through user lifetime value.
In this video Beau explains how Kochava is dealing with the challenge of gaining marketers’ trust when using Kochava’s first- and third-party data for their campaigns.
“We’ve done a really good job in actually creating a lot of transparency in how we make our data sets. When an advertiser logs in to our platform, they can build an audience and we can tell them exactly how that audience has been made — what data providers go into that audience, giving them a scorecard, so to speak, of what makes up that individual audience.”
You can check the full interview with Beau in the link below:
Kochava is the industry leader for mobile attribution and analytics, helping top brands harness their data for growth. Their global footprint spans across 246 countries and territories and includes data from 7+ billion devices, processing over 100 billion transactions per month.
